Dj Life

The Importance of Online Music PR for EDM and Urban Music Artists

November 10, 2017
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In today’s world it seems that everyone wants to be a singer, rapper, producer etc, the list goes on and on, but it has not always been something that has been achievable to the masses due to restriction such as finding a label that will sign you, and once finding a label, getting a contract that allows the artist to have the creative control they desire. However for a while now the music industry has started to evolve, making the once impossible very possible and its down to two key things, the uprising of the independent record label and the birth of web 2.0, it is now possible for everyone to musician or record label owner.

Now it is no longer necessary for aspiring musicians to even be signed to a label, be it and indie or a major. With the birth of web 2.0 it is possible for artist to be visible within their market with the use of online tools to map out some form of PR strategy. We are no longer restricted to hearing new artists via radio play and the record store’s new artist sections. In today’s society everybody is online with their own individual online presence enabling them to interact with the masses through the use of social media, which includes social networks, websites and Apps. This now means that as an artist you have an audience of maximum reach as there are no limits to your distribution.

A couple of UK artist we can see that heavily use online PR within the urban scene includes the likes of, Wiley, Skepta, JME, Lethal Bizzle and the list continues. These artists use social media including Twitter, Facebook and official websites to interact with fans and keep them up to date on new releases, tours, competitions, merchandise availability and also to show the world that they are human through normal interaction and conversation with their fan base.

Dj Life Music Production

UK Dance Music in the Early to Mid 90s

November 10, 2017
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A lot of the electronic house music was produced in Chicago over in the USA during the mid 1980’s. Producers and DJ’s introduced the genre in bars and clubs all over the UK and the rest of Europe by the mid and late 1980’s. The UK took house music, Acid house, Electronic Body Music (formed in Belgium) and created UK Hardcore. The Hardcore sound then incorporated sped up Hip Hop beats, piano strings, dub and sound samples that can only be described as cartoon like. Hardcore opened the door to other similar sounding genres like Happy Hardcore and jungle. Happy Hardcore sped up to between 160 BPM– 180 BPM and included piano and techno sound samples. Jungle set at around 150 BPM to 170 BPM to include Reggae vocalist artists and Reggae sound samples and lost the piano and Techno influence. You would now associate original hardcore with ‘Old Skool Hardcore‘ and a lot of popular songs are still being played out by DJ’s all over the world today in 2013.

By 1992 the Hardcore scene, or also known as the Rave scene was huge and rife all over the UK. Crowds of people in their thousands would flock in to empty warehouses and open land for illegal raves to take drugs and dance to hardcore for up to 10 hours at a time. Of Course there were legal raves such as the famous fantasia which started up 1991 and they in fact counted 30,000 people at One Step Beyond! This really was the beginning of the club and dance scene that we know so much about today. There were so many big name producers such as The Prodigy releasing ‘You Love’ back in 1991 which is one of the biggest dance tracks of all time. Various other big name British producers such as SL2 with ‘Way in my Brain’ and of course one of the most famous acts ‘The Ratpack’ with ‘Searchin’ for My Rizla” who really did bring Hip Hop in to the mix with their vocal and sound samples. Old Skool had become commercial and ‘Searchin for My Rizla’ went straight to number one beating massive acts such as Madonna and Kriss Kross to the number one spot in the charts. Most radio stations didn’t add ‘Searchin for my Rizla’ to their play-list as it was blatantly a song about taking drugs! When dance music finds its way in to the commercial scene it can sometimes mean the end of the underground scene where Hardcore was at the start of the 1990’s and this was evident with the release of Sesame Street – hardcore mix. This Old Skool sound and beat is timeless and still used in today’s dance songs and main steam pop records.

Dj Life

The Death of Dance Music? Get Over Yourself

November 10, 2017
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Time and Time again, one of my friends will say to me, “You’re still listening to Dance Music? When are you going to grow out of that, there hasn’t been anything new in years?”… Me: “No, you haven’t heard anything new in years”.

“And listen to what?” I always say. “That crap you have in your glove box?”

I run into people and friends all the time that “Used to” listen to Dance Music, and claim knowledge of the most popular and listened genre of music in the world, but in all reality, they just really jumped a bandwagon at the time the radio was playing a lot of C and C Music Factory, Black Box, KLF, Pet Shop Boys, and every Top 40 artist had to have a “Club Mix” and thought that they were in “The scene” for a time period.

Then radio moved on to the “next big thing” and like sheep, they went with it, or reverted back to what they were listening to before. The fact of the matter is, Radio, MTV, and other mainstream outlets play what image they think they can sell you, not what’s really good, or popular. They create popularity. That is their business.

The Death of Dance Music has been predicted by one writer or another over the last 25 years and it always makes me laugh. Some of the same guys, (and gals) that were hitting the clubs in the 90’s, wearing their best Z-Cavaricci’s, Cham’s, Polo’s, Alexander Julian Shirts, Roots Shoes, Baby Doll Mini’s, Coach Bags, and “Jacked up” on enough Cocaine to stimulate the GNP of Bolivia, are now the same writers and “haters” that lost touch with what is going on, had a kid or 2, sobered up, and since it wasn’t on the radio anymore, and assumed that everyone stopped listening, and continued to be force fed the same 40 songs as everyone else in the country, until you heard it enough times, that familiarity tricked you into believing that you liked it.

Nothing, as we all know, nothing could be further from the truth but I always get a kick out of my friends and associates that don’t give any respect to the form, and pull out an old Megadeath, Journey, or Phil Collins TAPE, and say, “See now, this was the good stuff”

I have been listening to House, and Techno/Trance since the beginning, and not only is the old ground breaking stuff still able to hold it’s own on any dance floor, but it has evolved and gotten better over the years and has spread around the world like an infectious plague, and planted a flag firmly in the culture of most every civilized society on the planet. I love it when I play something from “back in the day” and somebody in my car will say, “Hey , I like that new stuff you’re playing…Who is that?”. And I’ll say something like, “Um, that’s Todd Terry with Martha Wash…it’s 10 years old”

Dj Life

Get Your Dance Music Playing Now!

November 10, 2017
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In whatever area you will want to make yourself wealthy and famed, you need to embody the enthusiasm and patience, the courage and gumption to succeed spectacularly. Or else, you’ll never grow out of being a dreamer.

And with the aggressive rivalry in the dance music business today, your ambition of succeeding will have its adequate share of difficulties. There is no need to worry, though. Examples and tips for success in this kind of industry are available so you may have what all hopeful DJ’s like – people on the groove to their beat and hefty bank accounts. Now, wouldn’t you welcome the thought of that?

Be Seen, Be Heard

Ascertain that you are visible as this is possibly the best method in getting to the top of the heap. Do not just have other people discover you, go to them and flaunt your skills. People must notice you, hear you and sing praises to your music. You can do this by following these simple tips:

Get close to dance music aficionados by enlisting in online groups. With the Internet, you can easily tap the influence of social connections and make this work to your benefit so industry honchos looking for new talent will get to know you.

Be part of events where dance music enthusiasts and producers gather. You can get to know them, emulate them and take advantage of their networks, too.

Take advantage of the freebies that the Internet offers. With the rising popularity of video sites such as YouTube and dropyourtalent.com, you can now easily upload your music videos and ask your network to spread the news. Of course, be accountable for the quality and quantity of your uploaded videos.

Introduce yourself through your very own website. With this, you’ll have the chance to promote your profile, your work and your dance life. Remember, you’re your greatest marketing collateral.

Being recognized worldwide means letting go of shyness and having temerity. This is the only sure shot at taking a chance of the fame and fortune that the business has to offer.

Be You, Be Them

It’s true, the battle is fierce; therefore, you have to stand out. You need to have your own style of music, one that carries your individuality. Otherwise, you might just end up being an imitator.

Tiesto, for example, had to constantly reinvent himself in the earlier years before he became the leading producer of trance and electronic dance music now. He used to be an enthusiast of hardcore tracks, and of acid house music.

You should make your own music, as what the other great DJ’s like Tiesto, Fatboy Slim, Paul van Dyke did. It is important that you “find your own beat.”

But by finding yourself, you must remember that you are playing for others. They want to be “in” and they patronize everything that is “in”, thus, you must ascertain that your music is within the current trends of music. They should also be fun so others will buy it, and they must sound unique and original.

You must be deliberate in everything that you do, though. This means that you need to practice, produce, listen to beats and produce your own mix. This is exactly what DJ-ing is all about so you must do this over and over again, if you need to.

Soon enough, you’ll find yourself at the top of success in dance music!